This year at Lotusphere 2012, we are continuing our practice of providing our "literature on a business card." That means if our products are interesting, you can simply take a card and get the rest of the information online, where it is always more current.
Here is a sample of our "literature" which is the size of a business card:
It contains a QR Reader to jump to our website, and some simple product and contact information.
As Antoine Leboyer at GSX mentioned in his blog post Being Green at Lotusphere, "ask yourself whether you really keep and read all these papers which vendors like us give you".
We agree and we hope more vendors adopt "lightweight literature", as it makes for a greener and lighter user experience at Lotusphere.