Are you wasting your SEO money because your site is not performing like your competitors’ sites are?

Internally focused websites

A confused customer looking at an internally focused website
Three happy customers wearing the shirts they came for
An old clothing loom, the kind of product photo an internally focused site leads with

are not aligned with customer needs and wants.

This is why you are not getting the results you want.

Your website needs to focus on your target audience and their needs and wants, not your desire to sell something.

Most owners never find out how their site looks to the people they want to buy. In about two minutes, you can.

See how your site is doing

Free · About 2 minutes · No login, no sales call

The free 2-minute check

See your website the way your buyers see it.

  1. 1
    Pick your kind of business.

    See what your buyers actually want and need before they’ll call, book or buy.

    Studio, coach or personal serviceProfessional practiceHome or property serviceSpecialty shopRestaurant, café or hospitalityB2B or expert serviceTwo kinds of customers

  2. 2
    Answer nine quick questions.

    Tap “Yes, this is me” or “Not me.” Each one is written for your kind of business, so you’ll see exactly where your site loses people.

  3. 3
    Put a number on it.

    Two quick guesses show what missed customers may be costing you every month.

  4. 4
    Frank looks at your actual site.

    Frank Paolino reviews your answers and your website personally, and replies if he can help. No obligation, no pressure.

Start my free check

Free · About 2 minutes · No login, no sales call

Sound familiar?

If you’ve said any of these, your website is working against you.

  • 01 · Ghost Traffic“People visit. Nobody calls.”
  • 02 · Buried Treasure“My best stuff is buried.”
  • 03 · Wrong Crowd at the Door“The wrong people keep inquiring.”
  • 04 · The Price Trap“Competitors are cheaper. Why would anyone pay my price?”
  • 05 · Pretty and Pointless“My site looks great. It just doesn’t sell.”
  • 06 · Two Buyers, One Door“I have two kinds of customers. The site serves neither.”
  • 07 · The Invisible Service“I sell a service. There’s nothing to show.”
  • 08 · The Dead-End Button“People say they’re interested. Then they vanish.”
  • 09 · Lost in Search“People can’t find me.”

The check shows you which of these apply to your site, and why.

Find out which ones are me

See the proof · Case study

A strength coach with 25 years of clients, rebuilt from her buyers’ side

Before Internally focused
herstudio.com
Strength StudioHomeAboutServicesShop

Strength & Conditioning Since 1998

Personal Training · Classes · Merchandise

Learn more

All about the business. A visitor back from knee surgery couldn’t tell it was for them, so they left.

After Customer focused
Private preview
Strength StudioComebackAthletesPricesFree trial

Back from knee surgery? Let’s get you walking again.

Strength coaching for adults 50+, one small class at a time.

Book a free first session
For your comebackHip, knee, back
For young athletesThrow harder, stay healthy
For liftersNoon strength club
“At 67 I’m stronger than I was at 50.” — client, 67

Same coach, same studio, now speaking straight to the people she wants, with one clear first step.

“This new site is such an improvement over the old site, which focused on me. Now customers can see what I can do for them, which is why they come to my gym.”Fitness coach and studio owner

See what yours could look like

If you decide to go ahead

The Buyer’s Point of View™: your site, rebuilt from your buyers’ side in two weeks.

Week 1Who buys, and whyWe look at who has bought from you and what motivates them to buy.
Week 2The rebuildYour whole site, realigned around those buyers, with a note on every change explaining why.
The price$5,000Pay only when you’re 100% happy with the work.

Maysoft & Ximile

Ximile does the heavy lifting.

Ximile is part of Maysoft. It handles all the heavy lifting, so you can focus on your business and leave the rest to us.

Why most websites go out of date

Every owner knows their site should be current. Here’s what gets in the way, and how Ximile removes it.

Time

You should be out working with your customers, not sitting at a keyboard fixing your website.

With Ximile: send a quick email from your phone between appointments. Done.

Money

Website development is labor-intensive. Every small change becomes a bill.

With Ximile: a change is a simple email, not a new project with a new quote each time.

Delays

Planning and review cycles can take weeks or months, so your site is always behind your business.

With Ximile: email the change, and our AI agent confirms it came from you and updates your site.

Difficulty

Learning Wix, Squarespace, WordPress, Webflow or Shopify, then fighting to make the site act the way you want.

With Ximile: nothing to learn. If you can send an email, you can update your site.

What Ximile handles for you

  • Your check and your request. The 2-minute check runs on bpov.ximile.com. That’s us, so don’t be surprised by the address.
  • Going live. Ximile moves your new site to Cloudflare, the most advanced and secure hosting platform, which means it’s carefree for you.
  • Keeping it up to date. Need a change? Just send an email to edits@ximile.com. It’s so easy, it’s U.S. Patent Pending · Application No. 64/174,941
  • Showing new work. Email a photo to feed@ximile.com and it appears on your site. No logins, no website builder, no waiting on a developer.

Ready to see your site from your buyers’ point of view?

Two minutes now could show you why the right people aren’t calling.

Start my free check

Free · No login · Frank replies personally